Giacosa 1815
The story of Giacosa begins, destined to echo across time.
Founded in Turin in 1815, by 1860 it had arrived in Florence, establishing itself as a landmark for the city’s elite. In 1927, it relocated to Via Tornabuoni, within the historic walls once known as 'Casoni'.
It was there, in 1919, that a simple request forever changed the art of mixology.
Count Cammillo Negroni asked bartender Fosco Scarselli to add a measure of gin to his Americano. In that moment, an icon was born: the Negroni, now recognized as one of the world’s most celebrated cocktails. Since 1927, Giacosa has embraced that legacy in the former Casoni space, becoming the true guardian of a revolution and elegantly sustaining a tradition that lives on.
Today, just steps away from its original location, Giacosa begins a new chapter, one that celebrates a heritage of international renown while preserving the timeless allure and enduring quality that made the Negroni a legend.
one glass
A perfect harmony from a brilliant insight. The origin of a ritual that continues to inspire bartenders worldwide.
3 INGREDIENTS
- 1/3 Gin
- 1/3 Vermouth
- 1/3 Campari
negroni
twist
Negroni Giacosa
- No.3 London dry gin
- Martini Rubino
- Campari
Negroni Oldfashioned
- Zacapa 23 Rum
- Negroni's aromas
- Palo Cortado Sherry
- Giacosa bitter mix
- Gold
Negroni Nitro
- Tanqueray 10
- Mancino red vermouth
- Campari
Cosmo Negroni
- Altamura Vodka
- Cachaça Blu amburana
- Santoni
- Raspberry
- Tonka beans
a living legacy
Tradition is in the air. Interpretations evolve. The ritual remains. Giacosa 1815 doesn’t tell the Negroni’s story: it turns it into a living experience, here, where everything began.
Any time is the right time
for Giacosa 1815.
